B2B SaaS vacancies continued to climb steadily in H2, reflecting the sector’s resilience and growth. Building on H1’s momentum—initially driven by a surge in sales roles—the second half of the year saw a notable rise in Customer Success and Account Management positions, along with steady gains in technical vacancies. This consistent, year-on-year improvement underscores renewed confidence in the B2B SaaS market, reinforcing its dynamic and promising future.

Despite a slow start, Ad Tech vacancies surged throughout H1 and continued strong into H2, with Q4 seeing a 46% jump. Growth and confidence remain robust heading into 2025. Compared to Q4 2023, vacancies in Q4 2024 are up—particularly in technical, sales, and account management roles—reinforcing a positive outlook for the sector.

Despite a slow start, the MarTech sector saw a surge in job openings toward the end of H1, driven primarily by technical roles. While technical demand continued into H2 at a slower pace, there was notable growth in sales and account management positions. Compared to Q4 2023, vacancies rose slightly, indicating renewed confidence—especially given the ongoing increase in commercial roles.

The B2B SaaS industry is constantly evolving, and with technological advancements and shifting market dynamics, the hiring landscape for 2025 is poised to look different from today. Businesses that proactively adapt to these changes will be better positioned to attract top talent and stay ahead of the competition. Here are some key predictions for the B2B SaaS hiring landscape in 2025.

Discover how the Autumn Budget 2024 impacts hiring in the B2B tech industry. Explore changes in employer taxes, capital gains, and new opportunities for businesses. Learn about key challenges and strategic considerations for navigating this evolving landscape.

Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present-day reality that’s transforming industries and enhancing our daily lives. AI tech companies are at the forefront of this revolution, making significant strides in various domains.

In recent years, the advertising market has seen significant growth across the United States, the United Kingdom, and Europe. The industry's expansion is driven by a combination of technological advancements, evolving consumer preferences, and favorable macroeconomic conditions. Let’s take a closer look at the developments in these key markets.

New job flow: increased by 24% compared to Q1.  A positive sign that demand in growing.

Take a look at Grey Matter Recruitment’s snap shot of Q2 AdTech Vacancy Data

Take a look at Grey Matter Recruitment’s snap shot of Q2 Mar Tech Vacancy Data