Whilst advertising is an old industry, the tools and analytical techniques used to manage targeted advertising campaigns are relatively new and proliferating at a rapid rate. From commercial to analytical and client management to coding, the advertising technology (Ad Tech)  industry has a range of hugely diverse job opportunities. However, even across this spectrum of roles there are some core qualities necessary to be successful in this field.

There is no doubt that video has become a powerful tool for business. Any business that wants to create a successful online marketing strategy needs to consider how video can play a role. Recent research from online video platform Brightcove shows that 46 percent of consumers have made a purchase after watching and being influenced by a video. Another 32 percent have considered making a purchase after watching a branded video.

We sat down with TouchCast's VP Sales EMEA, Giles Darby to ask him to share some of his industry leading insight and top pieces of career advice. TouchCast lets you turn your workforce into producers of content that captures attention and builds connections in a way you could have never done before.

A demotivated staff is not what your business needs. You’re wasting time and money if your staff members come to work feeling like they don’t want to be there. Your employees are one of your greatest assets, so it’s vital to invest in them and help them to be as productive as possible. While everyone is different and motivated by different things, there are definitely some things that are almost universal demotivators. If you can avoid the things that are most likely to discourage your employees and get them down, you can keep them motivated and productive.

New technologies start to become more prominent in marketing every year. And sometimes, not so new technologies start to become more popular too. Marketing professionals need to keep their finger on the pulse to understand the technology that’s on the rise in the industry and learn how they can make the most of it. Marketing technology often helps to change the digital marketing landscape, but it can be useful for marketing offline and bridging the gap between online and offline too. If you work in marketing, pay attention to some of the technologies that are coming to the fore.

We sat down with Optimove’s Moshe Demri, Vice President of Revenue EMEA and asked him to share some of his industry leading insight and top pieces of career advice.

It takes a certain set of skills to be successful in sales. It’s helpful to have some inherent qualities, but most skills can be worked on and built up over time. If you’re working in technology sales, the skill set that you need is a just a little different. As well as the sales know-how, you also have to be able to navigate the technological side of your job. Take a look at these key qualities that you should have to be successful in technology sales.

Training should be a top priority for both employers and employees. According to AAT, 51% of employers believe that improving staff qualifications and skills helps to increase commitment and retention. Meanwhile, 91% of Millennial professionals consider the potential for career progression a top priority when looking for a new job, but 53% have been disappointed by a lack of personal development training at a new job, according to data from Robert Walters.

Marketing budgets didn’t really budge in 2018, sticking at an average of 11.2% of company revenue, but it looks like things could be set to change this year.