Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

£55,000 – £65,000 basic + Benefits  |
  UK (Remote)

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Ref: 3504

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Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.

 

The Company

  • GPS Tracking/Carbon reporting/productivity analytics SaaS
  • Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
  • Over $200m in funding by top investors
  • Extensive Global Enterprise client base

 

The Role

Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.

  • Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
  • Lead paid media strategy and execution
  • Use web analytics and intent tools to improve KPI’s, web session insights, conversions, domain ranking, search visibility and content performance.
  • Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.

 

Desired Skills & Experience

As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.

  • LinkedIn and Google Advertising expert
  • Experience driving insights with web analytics and intent tools
  • Understanding of CRM and Marketing automation platforms
  • Understanding of HTML, CSS and JavaScript preferred

 

If you feel you have the relevant experience please reply to this advert or email your CV to jim@gmrecruit.co.uk